When people visit your web site you have to immediately present them with the right words, the right look, and the ideal emotional appeal.
Address Your Target Audience
- It is all about what is in it for them. Sure we’ve really worked at getting our credentials and we are excited about what we offer it but the one thing we all often forget is that people don’t care about who we are or how we deliver our merchandise or services – they only care about what it can do for them.
- And the greater the emotional appeal, the more attractive your offer is. So your opening words will need to include a question or statement that shows you understand their problem, presents your answer, and tells them the results they will get and how they will feel when they achieve them. Get the web site (also known as “รับทำเว็บติดอันดับ” in Thai language) for FREE! … you’ll be able to build your website like a PRO without any technical or code knowledge!
Create a Compelling Opt in Offer
The point of a web site is to begin a conversation and unless you have a means to capture the names and emails of your visitors you’re going to be talking to yourself. It is no longer enough to offer an emagazine. We’re inundated with those. And yes, you probably need to have one as part of your strategy to build trust and credibility. But it’s going to take more than that to get people to register. You can also click at https:/
Give them something with an immediate download – a check list, a tip list, a white paper. Offer a mini-ecourse which allows you to send a set of automated emails of value to help them get to know you better. Make it a valuable offer and you’ll definitely increase your conversion rate (the number of people who sign up as compared to the amount of visitors to the webpage).
Write for the Internet
Web writing is different. Peoples scan , They jump from heading to heading. They love bullet points. Use a lot of subheads when writing for the internet. If you really write it well you can bold the first line of every paragraph because that line carries valuable information that expands on the subhead. Write in a conversational style as you would talk to any new acquaintance.
Make Just One Clear Call to Action
Don’t list all of your offerings on your home page. Have one clear call to action on every page and the one clear call to action on your home page is for them to join in your opt in box.