Is Responsive Website Design
The Right Option for Designing Mobile Friendly Sites?
The increasing use of mobile phones is making websites adapt and create mobile friendly websites. In such situation the best option available for you to create a mobile compatible site is to use responsive design. In the following sections we will be going through how responsive design functions and also some points on why providers of Toronto web design services prefer responsive design over other options.
How responsive design functions?
In this type of web site designing a mix of flexible grids, CSS media queries and layouts are used for displaying sites irrespective of the resolution, screen size or orientation of the device site is being viewed on. Here the main thing is that the code of the site remains same while the layout changes based on instructions stored in CSS.
Why responsive design for creating a mobile friendly site?
There are several reasons to select responsive design, let us look at them from the perspective of user experience, seo, cost effectiveness and conversions.
The good thing about responsive design is that it makes the site properly view able irrespective of the device which is being used. You get same viewing experience whether it is a smart phone, a desktop computer or a SmartTV.
Search Engine Optimization
First and foremost, Google, the search engine giant prefers this type of mobile friendly web design. If you want better optimized website which ranks well in Google's mobile searches then you must create your site using responsive design.
Secondly, there is no risk of duplicate content as might happen in case you create a separate mobile site. Since there is just one copy of content, you do not have to worry about duplicate content penalty.
The disadvantage of creating a separate mobile site is that you will have to create separate content for the mobile site, spend time and effort on seo for the new site and pay for maintenance of both desktop and mobile sites. This would easily escalate your monthly expenditure and reduce the revenue your site makes.
On the other hand in responsive sites there is no need to create separate content and perform separate seo optimization since there is one site you have to work on. This means considerable cost savings for web sites.
Increased Sales and Conversions
In this era of smart phones more and more people are using their mobile phones for buying products as well as utilizing different services. By having a responsive website you can utilize this ever expanding customer base and increase sales as well as conversions your web site is able to make by providing excellent user experience to your visitors.
A Final Note
We will conclude here with a final note that if you want to improve your site's seo ranking, provide users with better user experience and make the site view able on any device then you should implement responsive web site design for your site.