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How to Locate the Perfect SEO Company for Your Small Business Website

In this technically advanced era, when all companies have taken the Internet as the de-facto medium of company marketing, the value of internet marketing is growing more than ever. The success of internet marketing is dependent on how well you're able to attract visitors to your company site. To discover more details about perfect SEO Company you may check here

How to Locate the Perfect SEO Company for Your Small Business Website

image source: google

Most customers nowadays look for the required services or products through various search engines.

It was discovered in research which, 86 percent of all of the visitors that come to a company website arrive at your website through yahoo and google. These potential customers type into the search box, the products or services they're searching for.

They see the first few pages of the results shown by the search engine to the possible providers. This makes it even more important for your company website to rank from the first few pages of the SERPs or search engine results pages. This calls for the need for Search Engine Optimization or SEO.

Search engine optimization is the process of optimizing your site to make it more search engine friendly so that when your potential customers search for your services, they find your site quickly from the SERPs.

There are a plethora of search engine optimization companies in the internet world. Your online marketing success will depend on how well you've selected your SEO Company.

You need to go to the services of a reputed search engine optimization Company to acquire some true return on investment. The question is how to pick the appropriate search engine optimization service for your internet business.  

Website Designing – How Your Client Become Happy

Designing a site is an easy job, but to make a perfect and effective site is a little bit difficult. Today the main reason for an unsuccessful site in layman language is half baking cake as he put the flour and the other things but forgot to put sugar. We should creating a website in steps and keep a few important things in our thoughts.

Website Designing - How Your Client Become Happy

 I think if you follow these steps then nobody can stop your site's success.

Step 1 – As I already explained in the introduction that firstly, you must design the website rather than creating. You should be aware of the customers liking and disliking up to some extent and he should set the text and images based on the requirement of client.

Step 2 – In the second step, you should start creating the website. Now you should take care of few things. 

Step 3 – In this step, you should look after the text. The material should be best and eye-catching. You can change the color or the size of the text according to its value such the heading should be emphasized so, the size of the heading should be bigger than the rest of the content.

Step 4 – The most important thing that we should bear in mind is the color combination. The color combination should not be like be like this which can affect our eye.

Designing Mobile Friendly Sites

Is Responsive Website Design 

The Right Option for Designing Mobile Friendly Sites?

Toronto web design services The increasing use of mobile phones is making websites adapt and create mobile friendly websites. In such situation the best option available for you to create a mobile compatible site is to use responsive design. In the following sections we will be going through how responsive design functions and also some points on why providers of Toronto web design services prefer responsive design over other options.

How responsive design functions?

In this type of web site designing a mix of flexible grids, CSS media queries and layouts are used for displaying sites irrespective of the resolution, screen size or orientation of the device site is being viewed on. Here the main thing is that the code of the site remains same while the layout changes based on instructions stored in CSS.

Why responsive design for creating a mobile friendly site?

There are several reasons to select responsive design, let us look at them from the perspective of user experience, seo, cost effectiveness and conversions.

User Experience

The good thing about responsive design is that it makes the site properly view able irrespective of the device which is being used. You get same viewing experience whether it is a smart phone, a desktop computer or a SmartTV.

Search Engine Optimization

First and foremost, Google, the search engine giant prefers this type of mobile friendly web design. If you want better optimized website which ranks well in Google's mobile searches then you must create your site using responsive design.

Secondly, there is no risk of duplicate content as might happen in case you create a separate mobile site. Since there is just one copy of content, you do not have to worry about duplicate content penalty.

Cost Advantage

The disadvantage of creating a separate mobile site is that you will have to create separate content for the mobile site, spend time and effort on seo for the new site and pay for maintenance of both desktop and mobile sites. This would easily escalate your monthly expenditure and reduce the revenue your site makes. 

On the other hand in responsive sites there is no need to create separate content and perform separate seo optimization since there is one site you have to work on. This means considerable cost savings for web sites.

Increased Sales and Conversions

In this era of smart phones more and more people are using their mobile phones for buying products as well as utilizing different services. By having a responsive website you can utilize this ever expanding customer base and increase sales as well as conversions your web site is able to make by providing excellent user experience to your visitors.

A Final Note

We will conclude here with a final note that if you want to improve your site's seo ranking, provide users with better user experience and make the site view able on any device then you should implement responsive web site design for your site.

Foundation of Responsive Web Design

Principles Which Form The Foundation of Responsive Web Design

In present day scenario you need to have a site which works equally well on mobile phones as it does on desktop or laptop computers. This is where responsive web development comes into picture due to the many features it provides. 

So what does this responsive website designing involve? Let us delve deeper and look at what responsive design is and how it works. web development

What is Responsive Designing and how it Works? 

In very simple terms it is a designing technique which makes it possible to use the same code across different screen resolutions. Here, the elements on the screen automatically resize according to the resolution of the device on which web page is opened.

What is the need for responsive web design? 

Nowadays there are several types of web capable devices with myriad form factors. As such it is nearly impossible for any web development company to target all the individual screen resolutions. In this situation responsive layout allows your web site to respond to the environment in which it is opened and adapt accordingly. 

Principles behind Responsive Design 

Basically there are 3 principles which together form the core of responsive designing, these are: 

•    Fluid Grids

•    Fluid Images

•    Media Queries

Let us now look at these three principles in detail. 

Fluid Grids

Normally, sites are defined with the help of pixels but in case of responsive design, relative units are utilized such as percentages. Such percentage values are then utilized within CSS by using them for values used in margins, width as well as padding properties.

Fluid Images

The basic idea here is that fluid images need to shrink to adjust within restrictions of fluid grid. Normally, this is accomplished by use of CSS coding. 

Code such as the following, img (max-width: 100%; ) can be used to indicate to browser that all the images can be large up to pixel value they have. This makes sure that the images do not get pixilated or stretched. 

Additionally, in case image is located within a parent container which is smaller in comparison to pixel value of the image then such image needs to shrink accordingly. In terms of height of such images, they are calculated automatically and stay the same as per actual aspect ratio. 

Media Queries

Normally, in case of mobile phones, the website is viewed in portrait mode where screen is comparatively taller to what its width is. 

In this scenario web sites have vertical scrolling rather than horizontal. But in case there is wide layout along with several columns then this approach cannot yield the desired results. 

In such situation media queries become important which make use of CSS technology present in browsers. These media queries permit CSS features to be used only if certain conditions are fulfilled. 

As for example, a media query can be created that allows use of CSS in case a particular width is reached in browser window. 

Thus media queries can be utilized to detect width of the website and use CSS which can correctly re-arrange content present on the site.

A Final Note

Thus to conclude it can be said that responsive site design is the most suitable way of developing mobile compatibility and achieving better visibility for your web site in front of growing mobile user base.