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web development

Designing Mobile Friendly Sites

Is Responsive Website Design 

The Right Option for Designing Mobile Friendly Sites?

Toronto web design services The increasing use of mobile phones is making websites adapt and create mobile friendly websites. In such situation the best option available for you to create a mobile compatible site is to use responsive design. In the following sections we will be going through how responsive design functions and also some points on why providers of Toronto web design services prefer responsive design over other options.

How responsive design functions?

In this type of web site designing a mix of flexible grids, CSS media queries and layouts are used for displaying sites irrespective of the resolution, screen size or orientation of the device site is being viewed on. Here the main thing is that the code of the site remains same while the layout changes based on instructions stored in CSS.

Why responsive design for creating a mobile friendly site?

There are several reasons to select responsive design, let us look at them from the perspective of user experience, seo, cost effectiveness and conversions.

User Experience

The good thing about responsive design is that it makes the site properly view able irrespective of the device which is being used. You get same viewing experience whether it is a smart phone, a desktop computer or a SmartTV.

Search Engine Optimization

First and foremost, Google, the search engine giant prefers this type of mobile friendly web design. If you want better optimized website which ranks well in Google's mobile searches then you must create your site using responsive design.

Secondly, there is no risk of duplicate content as might happen in case you create a separate mobile site. Since there is just one copy of content, you do not have to worry about duplicate content penalty.

Cost Advantage

The disadvantage of creating a separate mobile site is that you will have to create separate content for the mobile site, spend time and effort on seo for the new site and pay for maintenance of both desktop and mobile sites. This would easily escalate your monthly expenditure and reduce the revenue your site makes. 

On the other hand in responsive sites there is no need to create separate content and perform separate seo optimization since there is one site you have to work on. This means considerable cost savings for web sites.

Increased Sales and Conversions

In this era of smart phones more and more people are using their mobile phones for buying products as well as utilizing different services. By having a responsive website you can utilize this ever expanding customer base and increase sales as well as conversions your web site is able to make by providing excellent user experience to your visitors.

A Final Note

We will conclude here with a final note that if you want to improve your site's seo ranking, provide users with better user experience and make the site view able on any device then you should implement responsive web site design for your site.



Foundation of Responsive Web Design

Principles Which Form The Foundation of Responsive Web Design

In present day scenario you need to have a site which works equally well on mobile phones as it does on desktop or laptop computers. This is where responsive web development comes into picture due to the many features it provides. 

So what does this responsive website designing involve? Let us delve deeper and look at what responsive design is and how it works. web development

What is Responsive Designing and how it Works? 

In very simple terms it is a designing technique which makes it possible to use the same code across different screen resolutions. Here, the elements on the screen automatically resize according to the resolution of the device on which web page is opened.

What is the need for responsive web design? 

Nowadays there are several types of web capable devices with myriad form factors. As such it is nearly impossible for any web development company to target all the individual screen resolutions. In this situation responsive layout allows your web site to respond to the environment in which it is opened and adapt accordingly. 

Principles behind Responsive Design 

Basically there are 3 principles which together form the core of responsive designing, these are: 

•    Fluid Grids

•    Fluid Images

•    Media Queries

Let us now look at these three principles in detail. 

Fluid Grids

Normally, sites are defined with the help of pixels but in case of responsive design, relative units are utilized such as percentages. Such percentage values are then utilized within CSS by using them for values used in margins, width as well as padding properties.

Fluid Images

The basic idea here is that fluid images need to shrink to adjust within restrictions of fluid grid. Normally, this is accomplished by use of CSS coding. 

Code such as the following, img (max-width: 100%; ) can be used to indicate to browser that all the images can be large up to pixel value they have. This makes sure that the images do not get pixilated or stretched. 

Additionally, in case image is located within a parent container which is smaller in comparison to pixel value of the image then such image needs to shrink accordingly. In terms of height of such images, they are calculated automatically and stay the same as per actual aspect ratio. 

Media Queries

Normally, in case of mobile phones, the website is viewed in portrait mode where screen is comparatively taller to what its width is. 

In this scenario web sites have vertical scrolling rather than horizontal. But in case there is wide layout along with several columns then this approach cannot yield the desired results. 

In such situation media queries become important which make use of CSS technology present in browsers. These media queries permit CSS features to be used only if certain conditions are fulfilled. 

As for example, a media query can be created that allows use of CSS in case a particular width is reached in browser window. 

Thus media queries can be utilized to detect width of the website and use CSS which can correctly re-arrange content present on the site.

A Final Note

Thus to conclude it can be said that responsive site design is the most suitable way of developing mobile compatibility and achieving better visibility for your web site in front of growing mobile user base. 




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